People have always been attracted to cities. As new areas were discovered and industrialism streamlined operations such as farming, people started moving to cities to find work.

URBANISATION – A SIGNIFICANT TREND

Today, there is a trend of people moving from smaller towns to big cites – areas where we are concentrating our portfolio.

The driving force is primarily technological development, which is moving jobs from industrial enterprises to knowledge and other types of service companies. In our three major cities of Stockholm, Gothenburg and Malmö the city attraction is particularly evident. Examples are the popularity of residential city districts and clusters of specific knowledge areas such as ICT (Information, Communication and Technology), Life Science and Medtech.

The big cities in Sweden are growing in terms of the number of businesses and residents. Access to education, knowledge and creative environments provide excellent prospects for continued growth. In Stockholm, 5,000 new businesses started up in the third quarter of 2014 alone. Sweden is often cited as one of the world’s most creative countries, attracting talent from all over the world. Companies need accessible, functional and efficient premises in the right locations.

These conditions form the basis of our strategy which pinpoint the major cities and growth regions as the geographical areas in which we should be concentrating our portfolio, and targeting offices as our most important segment. This is where the economic growth is, and this is where the demand for premises lies. In addition, we have specifically identified 18 micro locations around Sweden that have major potential based on demographic and economic attributes, and are therefore of interest.