Kungsleden—new main sponsor of Fryshuset
Press Release 8 February 2010
Listed Swedish property company Kungsleden AB (publ) has become the main sponsor of youth activity centre charity Fryshuset and will be donating SEK 2 m annually over three years to support youth work. These funds will be used to promote young people’s self-esteem, creativity and initiative, and to combat violence, racism, drug abuse and crime. Fryshuset pursues the simple conviction that encouragement, trust, responsibility and knowledge build self-esteem and bring out people’s inner power. These values and attitudes are closely consistent with what Kungsleden represents. Kungsleden owns and manages properties in some 130 municipalities across Sweden. This operational diversity is also highly consistent with Fryshuset’s territory. With over 400 staff, Fryshuset runs some 30 operations from premises in Stockholm, Gothenburg and Malmö, extending from sport and culture to projects addressing today’s social challenges. Apart from activities in Sweden’s major cities, Fryshuset also has operations around the country. It is now conducting a project aimed at disseminating its experience and knowledge of 25 years of work to everyone working with children and young people. Its goal is to visit 150 municipalities across Sweden, and for all the country’s young people to get access to activities run in the Fryshuset spirit. Kungsleden will be working on entrepreneurship projects in collaboration with Fryshuset. “Contributing to an operation that supports young people and creates the prospects of the warm and creative society that we all want, and want to be part of, feels important,” commented Kungsleden’s Chief Executive Thomas Erséus, “Kungsleden is focused on opportunities and I’m looking forward to seeing what opportunities we can create for young people with Fryshuset over the coming years.” The decision to support Fryshuset’s activities is the result of internal work Kungsleden conducted to find a suitable way to take active corporate social responsibility. In recent years, Kungsleden has increased its focus on the environmental and social sector significantly. Kungsleden AB (publ) discloses the information in this press release according to the Swedish Securities Markets Act and/or the Swedish Financial Trading Act. The information was provided for public release on 8 February 2010 at 8:00 a.m.